Power Truly Personalized Customer Experiences With Qloo’s Taste Data
Qloo’s Taste AI is the #1 consumer intelligence engine that reveals your customers’ specific preferences without the use of any Personally Identifiable Information (PII). With Qloo, you'll unlock personalized marketing, advanced recommendations, and data-driven loyalty programs.
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Personalize Your Customer's Entire Lifecycle With Qloo
Tailored Campaigns
Drive customer acquisition by using Qloo’s intelligence to reach the right audiences with promotions that will resonate
Personalized Recommendations
Qloo offers personalized recommendations for your customers, enabling you to display relevant items that drive sales, engagement, and LTV
Customized Rewards
Qloo reveals customers’ passions across categories, informing personalized rewards recommendations that keep customers loyal
Qloo Is the World's Largest AI-Powered Taste Engine
Unparalleled Dataset
Access trillions of consumer transactional, behavioral, and sentiment data points across 575M+ cultural entities ranging from brands, music, film, TV, podcasts, dining, nightlife, fashion, consumer products, books, travel and more.
Fully Privacy-Compliant
Qloo fully complies with regulations like GDPR and CCPA. Our AI models operate without any personally identifiable information (PII) and instead focus on mapping connections between cultural entities independent of identity.
Easy API Integration
Our API standard protocols work with all common device tooling. Qloo's technology has been successfully integrated into many platforms, including high-traffic websites, internal reporting tools, embedded systems, mobile apps, and more.
Answers to Your Frequently Asked Questions
Is Qloo a personalization platform or algorithm?
Qloo’s Taste AI is a privacy-compliant, cultural intelligence engine that provides highly nuanced data about global consumers’ preferences. This knowledge is used by our customers to power personalized experiences, recommendations, and marketing. Our Taste AI engine is accessible via API and can be integrated into existing or third-party personalization platforms and algorithms.
How do I access Qloo’s taste data?
Our Taste AI engine is accessible via a real-time API. Our API protocols are standard and work with all common applications. Customers are provided bespoke documentation based on their needs and can start producing output immediately. Qloo’s technology has been successfully integrated into many platforms, from high-traffic websites, internal reporting tools, embedded systems, mobile apps, and more.
Where does Qloo’s data come from?
Qloo’s data pipeline is composed of highly proprietary data streams, as well as some third-party data sources. At the core of our Taste AI engine is our proprietary TasteDive first-party dataset, a recommendation app for consumers. We also have a proprietary, highly structured, and continuously updated entity database with more than 575M objects ranging from brands, music, film, TV, podcasts, dining, nightlife, fashion, consumer products, books, travel and more. In addition, we have proprietary data learning rights with our customers. And finally, we ingest sentiment data from multiple third-party sources. You can read more about our data sources here.
“Qloo allows us to take into account the customer profile or the hotel’s profile, its style, its atmosphere, its design, and create a guide that’s more tuned for that type of guest.”
- Michael Davis, Chief Product Officer at Michelin
